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Executive Summary

Fiorucci is the world's leading brand in the sector of Italian deli meats.

Active in the production and marketing of deli meats and other specialty foods that are representative of Italian culinary heritage, the Group preserves and promotes the Italian-made gourmet tradition, specifically in the sector of Italian deli meats.

In Italy, the Group's products, which are positioned at the high end of the market, are offered to two market segments:

  • Retail, i.e., all sales intermediaries who place the product with the end consumer, a segment that can be divided into the modern channel (large distribution, organized distribution, discount stores), and the independent channel (autonomous retail outlets); 
  • Food Service, i.e. commercial food service providers (cafés, restaurants, hotels) and collective food service (canteens, residential centres, health facilities), as well as the food processing industry.

In Italy, Fiorucci is the leader in: 

  • the retail segment of the market for deli meats, with a share (by volume) of 4.8% in 2009;
  • the food service segment, with a market share - in terms of revenues - of approximately 4.5% in 2009.

Outside of Italy, the Fiorucci Group plays an important role in both the export of Italian deli meats and the production and sale of deli meats produced abroad (USA), with a market share - in terms of revenues - estimated at approximately 12%.

Its product portfolio includes many well-known, firmly established brands such as Fiordicotto ham, Suprema mortadella, Suillo frankfurters, Norcinetto salami, and Rostello roast ham.

The Group manufactures its products in 5 plants (4 in Italy and one plant abroad, in the United States of America).

With a staff of approximately 950 employees, the Group is active in 58 countries, through 4 direct subsidiaries (in France, Germany, England, and the United States), 10 sole agents, and a network of importers/distributors in the others countries.

In 2009, the Fiorucci Grup reported total consolidated revenues of 283,5 million Euros ( 69% in Italy and 31% in other countries ).