To be the world's best producer of Italian-made deli meats and food specialties.

This is the mission of the Fiorucci Group, which aims at preserving and promoting the traditions of the Italian market for deli meat products and Italian specialty foods, by offering unique, authentic products, with special attention to the following factors:

• Quality;
• Innovation;
• Consumer needs;
• Lifestyles.

The following strong points have allowed the Group to continue its growth, and have characterised its operations in terms of revenues, volumes, and territorial presence:

• Name recognition and long history of the Fiorucci brand;
• Wide range of high-quality products;
• Excellent distribution in the retail and food service market segments, in Italy and abroad;
• Ability to interpret the tastes and needs of consumers and sales intermediaries;
• Capacity for innovation in both production processes and in the products themselves, through research and development.