|
|
 |
 |
You are in:
HOME > OUR COMPANY > HISTORY
From Norcia to Rome, to the rest of Italy
|  |
|
It all began in 1850, in Norcia, in the green heart of Umbria. A small town, but famous from of old for its tradition of pork and cured meats. It was from here that Innocenzo Fiorucci transferred tradition and experience to Rome, where he opened a small artisan factory where a handful of people worked with passion for a select group of regular customers.
|
|
The pride of producing in line with the finest tradition engaged the collaborators of the time passionately in this adventure, and Innocenzo's son Cesare in particular. The destiny of the male members of the Fiorucci family was similar to that of many of their Norcia companions: in the winter months they would tackle the then adventurous and exhausting journey to Rome, where they would work in the pork butcheries and delicatessens which they rented and then left in the summer to return to their homeland. Over time the activity continued to grow, and alongside the main workshop, others were opened to enable even more people to enjoy the Fiorucci specialities.
After the Second World War, Cesare Fiorucci resumed work, and the artisan tradition was transformed into an industrial business. With the establishment of IRCA in the 1950.
Starting from the 70's the industrial expansion spreads in Northern Italy, through the buy out of the Felino's factory the construction of Santa Palomba's factory starts during these years.It is at beginning of the 80's that the phase of "internationalization" begins, with the establishment of companies in England, France and Germany. During the first years of the 80's this holding takes the present name of Cesare Fiorucci S.p.a. and bought the Langhirano and San Daniele plants. Fiorucci makes his first appearence in the USA market in 1987, with the opening of the Richmond's factory located in Virginia.
It is more recent history the investment in the Group of the Fund Vestar Capital Partners (65% share); after this event Fiorucci completed a process of reorganization and market repositioning (2006 - 2008) that has led to a focalization of its activities in the "core business" boosting product and process innovation and foreign markets penetration.
|
 |